Toon Struck

'Toon Struck

Will Sachin Tendulkar help his captain bring home the World Cup?Can't say, but his equity as the game's superhero doesn't seem to bediminishing. Sir Richard Branson's Virgin Comics has teamed up withthe ace cricketer to launch "The Master Blaster" comic, animation andgaming series, featuring Tendulkar. "Given the phenomenal popularityof cricket in India and Sachin's iconic status, we are confident thatthe venture will be highly successful," says Suresh Seetharaman,President, Virgin Comics. The first "master blaster" comic book isslated to hit the newsstands by the middle of this year. Close on itsheels would follow animation and games revolving around …