Two magic words are turning consumers' heads lately. Not "Get rich" or "Lose weight." Try "Free gas."
Businesses from banks and hotels to golf-club makers and blood-donation centers are offering promotions that involve free gas _ generating more attention and goodwill from price-stunned drivers than traditional promotions might deliver.
For example, Callaway Golf Co. is giving away gas cards worth as much as $100 (euro64) with the sale of certain drivers. Guests who book three nights through hotels.com will get $50 (euro32) gas cards. And TCF Bank, based in Wayzata, Minnesota, is giving $50 (euro32) gas cards to customers who …
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